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For the past three decades The Portobello Hotel has been a true original in a world of overwhelmingly bland hotels. The original eccentric outsider, it kick-started the current trend for small, offbeat hotels where the interior design is cutting-edge, staff are attentive but discreet and lobby and rooms alike are intended to feel as intimate as home. This is a nesting experience without the drudgery of tidying up.
 
Owners Tim and Cathy Herring first opened up the pioneering idea in 1970 and with the assistance of the interior designer Julie Hodgess opened the Portobello Hotel in 1971.
The trio had already started the nearby Julie's Restaurant and Julie's Bar. The present long established Group Managing Partner Johnny Ekperigin first joined the team in 1974 at Julie's Restaurant.
 
As Newsweek magazine pointed out, 'the Portobello discovered long ago that the key to success was to play up its quirks and style'. This is a hotel that happily flaunts its own eccentricity. The rooms - unusual, inventive, cosy, and very sexy - have had that much admired haphazard, casual look that is deemed to be so typically English. This unlikely mishmash of styles attracts an equally unlikely mishmash of legendary guests: like rock stars, Alice Cooper, Van Morrison and Tina Turner.